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What I am about to say may sound obvious, yet it is worth pausing over: we do not live inside "the world" as it is, but rather inside the image we construct of it. What we call reality is nothing more than an ongoing composition of information, impressions, images, and experiences that we select—consciously or unconsciously—and weave into a relatively coherent narrative to which we give the name "truth or reality" When we wake up in the morning and open our phones or turn on

The unconscious, that enormous unknown, intersects with a large part of what happens at the social level, and yet we rarely take it into account when we try to understand the human being. With the exception of certain societies—such as the Argentinian society, for example—where people talk about the unconscious even with the fruit seller, most societies do not really want to approach it. The term is often used superficially, as a synonym for an unintended automatic act. But t